Journey from hobby website to microbusiness

The hard slog

Previous: Reality!

After the reality of my site's statistics eventually sunk in, I realised that a single app cannot draw so many visitors. I then started working on my next app and then another one after that. Soon, I had a set of 6 or 7 apps on the site and I could see traffic trickling in now. After a few months, I was getting about 20 to 30 visitors a day.

Obviously the amount of content mattered. The quality of content did too. To ensure that my site good a good ranking in search engines, I would look for the app I wanted to build on the net first. Find out what is out there and see if I can come up with something different or better.

It was hard work, because I had a full time job and family. The website was losing money so there was no strong incentive devote time on it - it was a vicious circle! I only worked on the website when I could squeeze time out of other committments - like after after putting the kids to sleep or while waiting at an airport or on a weekend when the family was away.

Slowly I could see the benefits of not becoming successful the first time. The slow success meant that I had to keep thinking of innovative ideas and look out for opportunities. And I kept learning in the process, both technical skills and web design and marketing skills. And since I used Excel a lot at work, some of these skills helped me at work too.

Over a period of 2 or 3 years I kept adding content to the site slowly. Traffic grew in proportion and traffic from search engines. After a couple of years, I had a site of about 50 pages and just about 100 visitors a day.

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